Case Studies
These aren’t just projects. They’re partnerships that changed businesses and lives.
I’ve worked with hundreds of clients across 25 years. Here are the stories that show what’s possible when strategy meets execution — and when a business leader is ready to move from fear to flow.
Star Insure
Offer real world, niche vehicle insurance policies with as little friction as possible.
View case study →
Quotient App
Super-intuitive, powerful online quoting software.
View case study →
TrailLite Motorhomes
Don’t just build dream motorhomes. Build dream lifestyles.
View case study →
Haigh Lyon Lawyers
Where vibrant lawyers meet like-minded and equally ambitious clients.
View case study →
Monier Bricks & Roofing
A rich and proud history in the New Zealand and Australian building industries.
View case study →
Noel Jessop Architecture
Good design doesn’t have to be expensive or large; it just needs to be better.
View case study →What these transformations have in common.
Clarity was missing
Every client knew something was off, but couldn’t articulate what. Strategic questioning uncovered the real issues.
Fear was holding them back
Fear of change, of standing out, of breaking what was working. Moving past fear unlocked growth.
Strategy came first
We didn’t jump to tactics. We built the strategic foundation, then executed from there.
Collaboration was key
These weren’t hand-it-off-and-disappear projects. We worked together, iteratively, until it was right.
Results took time — but came
None of these were overnight successes. With strategic clarity and consistent execution, transformation happened.
Relationships lasted
Most of these clients stayed for years. Once you experience the clarity and the results, you want more.
Maybe you see yourself in one of these stories.
- The CEO who knows the brand is holding the business back.
- The founder with a great product but messaging that doesn’t connect.
- The CMO frustrated by disjointed marketing that isn’t converting.
- The business leader afraid to make bold moves, but knowing the status quo isn’t working.
I can’t promise 10x or 100x growth in a limited timeframe — each journey is different. But I can promise:
- Strategic clarity that cuts through the confusion.
- Messaging that actually resonates with your audience.
- A collaborative process where you’re never left alone.
- Genuine investment in your success.
- Work that serves your business goals, not just looks pretty.
Most of my clients work with me for years. Transformation isn’t a one-time project.
Ready to write your own success story?
Let’s start with a 15-minute conversation. No pressure, no pitch — just an honest discussion about your business and whether I can help.
“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”Jeremy Snowsill — CEO, LWC Australia
“He re-positioned our parent company, bringing cohesion and simplicity to the brand. Internally, Will helped us discover and formalise our company culture — the results have seen us consistently measure above 90% for staff engagement. Our business continues to grow exponentially.”Nicholas Baker — CEO, Star Insurance — New Zealand
“Will and his team created our new brand identity system with all associated materials, then wrote, designed and developed our new website which got rave reviews. They nailed it! Our practice has continued to go from strength to strength.”Noel Jessop — Director, Noel Jessop Architecture — New Zealand